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Current trends in eCommerce websites are easy to spot- clean, simple sites with easy to understand product flow and shopping cart strategies are quickly becoming the norm. Modern site designs prioritize efficiency, but that doesn’t mean you have to settle for an ugly website!
Make sure that you’re focused on branding, and keep your colors and themes organized and cohesive. While you certainly want to stay abreast of the times, and you never want to look out of date, you also don’t want to change your entire look every time there’s a new fad or trend in the air.
Make sure that you keep your design simple but bold, fun but elegant. Above all, you’ll want to make sure your site looks as good on Mobile as it does on PC, as that is where half your business is coming from.
As far as fonts go, the current trend is away from the industrial Sans Serif fixation that has ruled the Web for so long. We’re finally being allowed to move away from Arial and Helvetica, and it’s a welcome relief! Feel free to even explore some of the old Standards, like Garamond or Antique Olive, to bring a touch of sophistication to your website.
