Online Sales Trends - Salt Lake Agency

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If you are working on your digital marketing strategy, here’s a glance at the trends people are saying to watch for in 2023.

1. Living In A Cookieless World

For decades, websites have used cookies to:

Track individual website visitors
Collect data for marketing campaigns
Track what clients look for online
Improve the client experience

This is all about to change.

Today’s client wants more control over their data. In response to consumer feedback, Google announced its ending cookie tracking on Chrome browsers by early 2022. While this causes some concern for you, your marketing tactics or processes are probably going to be easy to adapt.

Here’s how you can roll with the upcoming changes:

Query your clients to gather first-party data
Use classic strategies like targeted ads or contextual advertising
Learn solutions that help you move from cookies
Learn Google’s Privacy Sandbox and Federated Learning of Cohorts

2. Increase in Hybrid Experiences

With the rise in remote work, In-person events are too costly for the host and attendees, and they require a significant amount of energy to organize and implement. As clients feel comfortable gathering once more, they may choose businesses that use a combination of in-person and virtual strategies. You face a choice: Return to events in physical locations or stay virtual and appeal to consumers preferring remote events.

3. Alternate Searches

Voice search continues to be the preference for mobile consumers. So, in 2022, we ’ll continue seeing a shift in SEO towards question- concentrated terms.

Clients are uploading images to get information about particulars via search tools like Google Lens and PinterestLens. These return analogous products and where they can be purchased. This proves the increasing significance of structuring your content. For instance, using product diagrams and writing Q&A style, but more in- depth. This way, you appeal to both search engines and consumers.

You may need to lock in a zero- click search position, similar as the answer box or featured grain, as zero- click quests grew by nearly 65 in 2022. Getting to position zero has some upset because it reduces your clicks and business. But it’s better to be then, than the# 1 position that receives little to no attention.

The further zero positions you get on applicable motifs, the further long-time clients come with your point. also, the more you will appear as an authority in your niche.

How can you leverage these searches?

Keywords based on what people ask voice-activated devices
Informative content for mobile voice searches
High-quality images/keywords

4. Virtual Assistants and Chatbots

Virtual assistances will become popular for voice search shopping and consumer spending via voice assistants. You should already be using Virtual Assistants, and here’s why it’s important:

They can increase customer interactions
They can improve the customer experience dramatically
Chatbots may be able to handle client questions and even process sales

5. Marketing Automation

Marketing automation eliminates boring digital tasks, so you can focus on sales. You should automate workflows, data, social media, and email marketing to new subscribers.

6. Mobile-first Marketing

Mobile devices generated over half of global website traffic in the first quarter of 2022. In 2023, you need to create and implement mobile marketing strategies. This can include responsive web designs and mobile-friendly content.

Desktop usage isn’t gone yet though, so keep optimizing your sits for responsiveness. Prioritize for mobile-first advertising to deliver the best possible experience to mobile clients and customers.

Use lighter content, streamlined and touchscreen-friendly navigation menus, and other features aimed at mobile users. By doing so, you can gain: