{"id":6248,"date":"2022-06-03T21:16:09","date_gmt":"2022-06-03T21:16:09","guid":{"rendered":"http:\/\/maxwellandash.com\/?p=6248"},"modified":"2023-03-08T18:48:09","modified_gmt":"2023-03-08T18:48:09","slug":"test2","status":"publish","type":"post","link":"https:\/\/saltlakeagency.com\/?p=6248","title":{"rendered":"Online Sales Trends"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>3 Minute, 40 Second                <\/div>\n\n            <\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6248\" class=\"elementor elementor-6248\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9cf806 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9cf806\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dc2dcc\" data-id=\"6dc2dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7128657 elementor-widget elementor-widget-text-editor\" data-id=\"7128657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are working on your digital marketing strategy, here\u2019s a glance at the trends people are saying to watch for in 2023.<\/p><h3>1. Living In A Cookieless World<\/h3><p>For decades, websites have used cookies to:<\/p><ul><li>Track\u00a0 individual website visitors<\/li><li>Collect data for marketing campaigns<\/li><li>Track what clients look for online<\/li><li>Improve the client experience<\/li><\/ul><p>This is all about to change.<\/p><p>Today\u2019s client wants more control over their data. In response to consumer feedback, Google announced its\u00a0ending cookie tracking on Chrome browsers\u00a0by early 2022. While this causes\u00a0 some concern for you, your marketing tactics or processes are probably going to be easy to adapt.<\/p><p>Here\u2019s how you can roll with the upcoming changes:<\/p><ul><li>Query your clients to gather first-party data<\/li><li style=\"font-size: 16px;\">Use classic strategies like targeted ads or contextual advertising<\/li><li>Learn solutions that help you move from cookies<\/li><li>Learn Google\u2019s Privacy Sandbox and Federated Learning of Cohorts\u00a0<\/li><\/ul><h3>2. Increase in Hybrid Experiences<\/h3><p>With the rise in remote work, In-person events are too costly for the host and attendees, and they require a significant amount of energy to organize and implement.\u00a0<span style=\"font-style: inherit; font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">As clients feel comfortable gathering once more, they may choose businesses that use a combination of in-person and virtual strategies. You face a choice: Return to events in physical locations or stay virtual and appeal to consumers preferring remote events.<\/span><\/p><p><span style=\"background-color: var(--ast-global-color-5); color: var(--ast-global-color-1); font-family: Merriweather, serif; font-size: 1.5rem; font-style: inherit; font-weight: bold;\">3. Alternate Searches<\/span><\/p><p>Voice\u00a0search\u00a0continues to\u00a0be\u00a0the\u00a0preference\u00a0for\u00a0mobile\u00a0consumers.\u00a0So, in 2022, we \u2019ll\u00a0continue\u00a0seeing\u00a0a\u00a0shift\u00a0in SEO towards\u00a0question-\u00a0concentrated\u00a0terms.<\/p><p>Clients\u00a0are uploading\u00a0images\u00a0to\u00a0get\u00a0information\u00a0about\u00a0particulars\u00a0via\u00a0search\u00a0tools\u00a0like Google Lens and PinterestLens. These return analogous\u00a0products\u00a0and where they can be purchased. This proves<span style=\"font-style: inherit; font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">\u00a0the\u00a0 increasing significance\u00a0of structuring your content. For\u00a0instance,\u00a0using\u00a0product\u00a0diagrams\u00a0and\u00a0writing\u00a0Q&amp;A\u00a0style, but\u00a0more\u00a0in-\u00a0depth. This\u00a0way, you appeal to both\u00a0search\u00a0engines\u00a0and\u00a0consumers.<\/span><\/p><p>You may\u00a0need to lock\u00a0in a zero- click\u00a0search\u00a0position,\u00a0similar\u00a0as the\u00a0answer\u00a0box or\u00a0featured\u00a0grain, as zero- click\u00a0quests\u00a0grew\u00a0by\u00a0nearly\u00a065 in 2022.\u00a0Getting\u00a0to\u00a0position\u00a0zero has some\u00a0upset\u00a0because it reduces your clicks and\u00a0business. But it\u2019s better to\u00a0be\u00a0then, than the# 1\u00a0position\u00a0that receives\u00a0little\u00a0to no\u00a0attention.<\/p><p>The\u00a0further\u00a0zero\u00a0positions\u00a0you\u00a0get\u00a0on\u00a0applicable\u00a0motifs, the\u00a0further\u00a0long-time clients come\u00a0with your\u00a0point.\u00a0also, the\u00a0more\u00a0you will\u00a0appear\u00a0as an\u00a0authority\u00a0in your\u00a0niche.<\/p><p><span style=\"font-style: inherit; font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">How can you leverage these searches?<\/span><\/p><ul><li>Keywords based on what people ask voice-activated devices<\/li><li style=\"font-size: 16px;\">Informative content for mobile voice searches<\/li><li>High-quality images\/keywords<\/li><\/ul><h3>4.\u00a0Virtual Assistants and Chatbots<\/h3><p>Virtual assistances will become popular for voice search shopping and consumer spending via voice assistants. You should already be using Virtual Assistants, and h<span style=\"font-style: inherit; font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">ere\u2019s why it&#8217;s important:<\/span><\/p><ul><li>They can increase customer interactions<\/li><li>They can improve the customer experience dramatically<\/li><li>Chatbots may be able to handle client questions and even process sales<\/li><\/ul><h3>5. Marketing Automation<\/h3><p>Marketing automation eliminates boring digital tasks, so you can focus on sales. Y<span style=\"font-style: inherit; font-weight: inherit; background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">ou should automate workflows, data, social media, and\u00a0email marketing\u00a0to new subscribers.<\/span><\/p><h3><span style=\"color: var(--ast-global-color-1); font-size: 1.5rem; font-style: inherit; background-color: var(--ast-global-color-5);\">6. Mobile-first Marketing<\/span><\/h3><p>Mobile devices generated over half of global website traffic\u00a0in the first quarter of 2022. In 2023, you need to create and implement mobile marketing strategies.\u00a0 This can include responsive web designs and mobile-friendly content.<\/p><p>Desktop usage isn\u2019t gone yet though, so keep optimizing your sits for responsiveness.\u00a0 Prioritize for mobile-first advertising to deliver the best possible experience to mobile clients and customers.<\/p><p>Use lighter content, streamlined and touchscreen-friendly navigation menus, and other features aimed at mobile users. By doing so, you can gain:<\/p><ul><li>Higher ranking on search engines<\/li><li>Quick loading speeds<\/li><li>Improved user interactions<\/li><li>Higher conversion rate<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n                \n                <div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-1\" post-id=\"6248\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" src=\"https:\/\/saltlakeagency.com\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/happy.svg\" alt=\"Happy\">\n                    <\/a>\n                    <div class=\"twp-reaction-title\">\n                        Happy                    <\/div>\n                    <div class=\"twp-count-percent\">\n               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Living In A Cookieless World For decades, websites have used cookies to: Track&nbsp; individual website visitors Collect data for marketing campaigns Track what clients look for online Improve the client experience &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/saltlakeagency.com\/?p=6248\"> <span class=\"screen-reader-text\">Online Sales Trends<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":6785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[43,42],"tags":[],"class_list":["post-6248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-shopify"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Sales Trends - Salt Lake Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saltlakeagency.com\/?p=6248\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Sales Trends - Salt Lake Agency\" \/>\n<meta property=\"og:description\" content=\"If you are working on your digital marketing strategy, here\u2019s a glance at the trends people are saying to watch for in 2023. 1. 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